A Basic Guide to Color

The world is full of color, and it is especially important in the world of printing and copying. Color grabs the attention of your target audience and attracts them to read your advertisement, invitation, or coupon. Before you purchase printing and copying supplies from Copier Supply Store, check out the basic guide to color.

How Color is Represented

Color can be experienced perceptually through the human eye, digitally displayed by light, or by print represented through ink.

Types of Colors

Primary colors such as red, yellow, and blue are the three primary colors that cannot be formed by any mix of other colors.

Secondary colors are made by creating different combinations of the three primary colors. Secondary colors are green, orange, and purple.

Tertiary colors are created by combining primary and secondary colors. Tertiary colors are represented as yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green.

The Most Important Color Concepts

The Color wheel is a visual representation of colors presented in an arranged sequence of pure hues. Artists and designers use the color wheel to explore color relationships to create color harmony.

Color harmony is best described as a pleasing arrangement of colors. In a visual experience, color harmony is naturally pleasing to the human eye. The wrong color combination can come off as distasteful, or negatively influence your intended audience. Color harmony will produce a positive visual experience that will attract interest in your product or message.

Color context describes how color reacts when placed against another color. For example, red is more vibrant against a black background, and duller against a white background.

Before you chose your printing and copying colors from Copier Supply Store, make sure you review the color wheel and color context to create color harmony in your product.

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