The Difference Between Electronic and Direct Mail Marketing

How are you and your company performing outreach and what’s your marketing structure? Though some companies use both electronic and direct mail marketing, some prefer one or the other. It is a common misconception that direct mail is no longer a contender on the market. On the contrary, it is a benefit more than a hindrance.

Copier Supply Store has been a leading online provider of discount printer parts and accessories for over ten years. Our experienced staff and printing professionals have the differences between electronic and direct mail marketing, along with their pros and cons.

Get to the Point

People spend much less time looking at an email offer than they do direct mail. In fact, the amount of time it takes for a person to decide if they are interested is almost instant. Because of this, it is vital to get to the point very quickly in an electronic mail marketing strategy.

Direct mail is different; people take longer reading direct mail, so you can include things that are very much not a part of the offer itself.

Opportunity for Impression

Direct mail marketing, or print marketing, has more opportunity to make an impression because it is physical and will be seen eventually. This ties into the fact that email marketing has very little time to make an impression.

Interestingly, studies have also shown that people are much more hostile towards email spam than direct junk mail. That means that there is a preconceived emotion tied to email spam, which marketers must attempt to overcome to convey the message.

Costs

Direct mail marketing may cost more, unless you shop for discount toner cartridges correctly. If you factor in electronic costs like email lists and servers, the cost of electronic mail is still cheaper than direct mail strategies. It is vital for all direct mail marketing strategies to find the cheapest discount toner cartridges.

Timeliness

Email marketing is much more timely because media can be created, formatted, and sent in almost no time at all. Of course, in the grand scheme of things, direct mail marketing has far too many obstacles that will always keep it from being nearly as timely as electronic mail.

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