Regardless of which industry you are in, there will always be competition. As a business owner, what can you do to ensure that your printing company is distinguishable? The basics of any distinguishable printing company are quality service, up to date presses, and an efficient workflow production, but you’ll have to take it a step further.
As the nation’s leading source for copy and printer parts, Copier Supply Store recommends business owners work on the following pillars of a distinguishable company:
Building and Sustaining Relationships
If you are running a successful company, you will see return customers. You need to focus on building lasting relationships with these customers, as they can become your best salespeople. Build your network by periodically contacting your return customers to see if they need any of your supplies or services. Reward them for their loyalty, and they will continue to return.
Displaying Your Team
Make the specialties of your team known. Invest time and training into your sales and service reps. On your company website, you can feature each team member, highlighting their training, skills, hobbies, education, certifications, and experience. Displaying your well-rounded team will build trust and help your customers to identify with each member on a more personal level.
Ensure that you and your team are staying up to date with the latest industry trends and news. Update your website periodically with your new products, materials, and the latest news so your clients and potential clients know you’re a trustworthy source for their copier and printer parts.